During this era, almost every year saw the release of a new My Melody collaboration dress or pochette.
As the design of the dresses changed annually, changing the overall look, they often sold out instantly due to repeat customers.
Himegyaru, with a Lolita-like atmosphere, love items decorated with ribbons, lace, frills, floral patterns, and especially in pink hues.
Around 2010, these princess gals weren't only about clothes but also had a strong preference for fashion accessories, Their makeup and hairstyles were extravagant!
They loved the color pink and finished their whole body in pink, so it was a flashy style.
Let's delve into some popular styles among Himegyaru.
What were the trendy styles among Himegyaru?
Rose-patterned Dress x Mules
Within floral patterns, Himegyaru tended to prefer “rose pattern”, many brands that catered to them offered a plethora of rose-patterned dresses.
From simple sleeveless designs to dresses that resembled those from the Versailles era, the rose motif was everywhere.
There were ribbon, lace, and fur designs for mules(), but rose motif mules were especially popular.
At that time, many Himegyaru wore whole outfits that were full of roses.
Rose-patterned Dress and Mules combination could be termed the quintessential Himegyaru style!
. Mule…Mules are essentially "slip-on sandals" without belts or straps at the heel. While they may be a bit challenging to walk in compared to sandals with straps, they are easy to put on and take off.
My Melody pochette x Dress
Speaking of brands favored by Himegyaru, we have 'LIZLISA,' 'MARS,' and 'Princess Melody.'
Especially 'Princess Melody,' a sibling brand of 'LIZLISA' and 'MARS,' often collaborated with Sanrio's popular character, 'My Melody.'
Therefore, coordination using My Melody collaboration items has become popular.
Among them, My Melody's pochette sold out almost immediately.
The combo of a fluffy chiffon dress, twin-tailed hairstyle adorned with big ribbons, and My Melody accessories all in pink was a sought-after style!
Pink & Black Set-up x Knee-high Socks
A devilish combination of pink and black was also a hit among Himegyaru.
Outfits laden with frills, laces, and ribbons, when combined with black, struck a balance and didn't come off as overly sweet.
This style differed from the previous two and integrated "sexy-cute" elements, which even attracted the attention of Agejo-style gals().
. Agejo-style gals …Agejo-style gals can be described as girls resembling nightclub hostesses.
Often associated with the gal magazine "Koakuma ageha," their style encompassed dramatic hairstyles, heavily accented eyes with bold, dark makeup, and often clothing that accentuated the legs and cleavage.
Popular items that Himegyaru (princess gal) had!
Rose Patterned Dress
Floral patterns are considered a staple for Himegyaru.
Especially, the rose pattern was favored for its romantic and flamboyant appeal.
Himegyaru brands sold numerous original rose-patterned products.
Fur Coat
A coat adorned with fluffy, voluminous fur at the collar and cuffs was a staple item for winter Himegyaru coordination.
While outerwear might conceal dresses or tops, these coats were designed to be just as flashy as the garments they inner.
Mules
Mules decorated with ribbons, lace, flowers, fur, and more were extremely popular.
Some wore mules regardless of the season, even in the cold winter, they would wear mules with stockings or tights.
Pearl Necklace
When coordinating a Himegyaru look, extravagant accessories were a must!
Among these, pearl necklaces instantly added a touch of elegance to the neckline.
Double-stranded pearls with crown or heart motifs added both a flashy and cute touch that was so characteristic of Himegyaru.
Ribbon Barrettes
For Himegyaru of that era, volumizing their hair was crucial.
A hairstyle that paired volumized hair with a large ribbon barrette was the ultimate classic!
Many would change their ribbon based on their outfit for the day, leading some to collect barrettes in various colors and designs.
My Melody Collaboration Goods
Himegyaru favorite brands like "Princess Melody" and "LIZLISA" frequently collaborated with My Melody, selling clothes and fashion accessories printed with My Melody designs.
These collaboration items were extremely popular and often sold out immediately!
Collaborations of Princess Melody with My Melody were called "Purimero", and those of LIZLISA with My Melody were termed "Lizumero".
There were passionate fans who would dress head-to-toe in Primero or Lizumero coordinates!
