During the same period, "marine-style fashion" was also trending, and these daisy-patterned items were popular within that trend as well.
I feel like every girl who liked sweet fashion owned them – they were that popular!
A "Amagyaru" refers to a gal who favors girly fashion elements that are sweet and feminine, like floral patterns, chiffon, and frills.
This style can be seen in the fashion trends inspired by Kana Nishino around 2010 and the former charismatic gal model from Popteen, "Kumicky" (Kumiko Funayama).
Speaking of 109 brands that sold a lot of girly clothes, they are "LIZLISA", "AnkRouge", "one spo", "dazzlin" and "INGNI".
In this article, we'll introduce some popular Amagyaru coordinates from around 2012.
What were the popular outfit among Amagyaru?
Tailored Jacket × Blouse × Skapan
A blouse with a tie, sukapan (), and a tailored jacket was a standard style that was popular among Amagyaru in spring and autumn.
Pairing a sweet blouse and skapants with a tailored jacket gave a refined gal look.
Tucking the blouse into the skapants made the legs look longer.
Popular footwear choices were knee-high socks or lace-trimmed short socks combined with lace-up booties with a slight antique feel.
. Skapan …Skapan refer to clothing that combines a skirt with inner shorts, similar to mini skirt.
White Knit × Knee-High Boots
A white knit, a staple fashion in popular clothes, is almost any outfit, making it perfect for casual wear or dates!
Around 2012, a common Amagyaru coordinate consisted of a loose off-shoulder knit paired with mini skapan or a short knit dress combined with knee-high boots.
For gal aiming for a stylish look, the leg-elongating effects of knee-high boots were essential.
Back then, knee-high boots adorned with lacing or fur were very popular.
At LIZLISA, which offered a variety of shoes, knee-high boots were so popular they were released every year.
White Poncho × Fur Boots for a "Yukinko" Coordinate
An all-white, fluffy coordinate resembled a "Yukinko" (a little snow child).
Pairing a poncho with short bottoms and adding fur boots or fur leg warmers, sometimes referred to as "monster boots," completed this animalistic "Yukinko" look.
Around 2012, One tone coordination like "all-white" or "all-black" were popular, but among Amagyaru, the "all-white coordinate" stood out.
The "Yukinko Coordinate," wrapping oneself in white fluffy material, was a winter staple, and many gal bloggers fondly recall featuring it.
What were the trendy items many Amagyaru owned?
Blouses with ribbon ties
Blouses with ribbon ties were perfect when paired with skapan or jumper skirts.
Their simple design was popular.
Even now, Blouses with ribbon ties remain a favorite item among the youth who love fashions that evolved from the Amagyaru style, such as "mass-produced type girls" and "landmine type girls."
Skapan
Skapan are clothing that consists of a mini skirt with attached inner shorts similar to leggings.
They were popular because, unlike mini skirts, there's no worry about accidentally revealing one's underwear.
Many Amagyaru wore skapan combined with Blouses with ribbon ties or white knits.
Ponchos
The flowy and spacious poncho design was extremely adorable.
In addition to plain ones (primarily white), patterned ponchos like LIZLISA's floral or AnkRouge's leopard print were very popular.
Doll Coats
A-line coats with features like front frills, walnut buttons, and ribbons looked almost like dresses.
When paired with black knee-high socks and retro pumps, they easily gave a dolly coordinate.
A doll coat released by AnkRouge was extremely popular, partly because it was worn by "Oka Rie-chan (Rie Matsuoka)," the director of the brand and a former Popteen model.
Fake Tights
Knee-high socks and fake tights that resembled tattoos became a huge trend!
There were various designs ranging from animals like cats, dots, and designs that looked like fishnets, they were frequently displayed in accessory stores.
Just by wearing one, they added a special accent to the outfit.
Daisy & Margaret Motif Accessories and Bags
Among floral patterns, items with a daisy pattern, which paired well with monochrome coordinates, were also popular.
At that time, large daisy motifs were a hit.
Not just in dresses but in various fashion accessories (like necklaces and shoes), daisy motif products were everywhere.
