The Agejo gal trend, which skyrocketed with the launch of "Koakuma Ageha" in 2006, continued even after 2010.
Several fashion brands tailored for Agejo gal were established during this period.
Among them, two brands stood out in popularity: "Rady()" and "EmiriaWiz()."
Both brands specialized in flamboyant clothing with original floral patterns and bijou, gaining immense support from the glitzy-loving Agejo gal and hostesses.
Here, we introduce some of the popular styles from both brands.
. A gal fashion brand established in 2008 by "Shizuka Muto," who gained prominence in magazines like "egg" and "Koakuma Ageha."
. A brand established in 2013 by "Emiri Aizawa," a popular hostess from Shinjuku Kabukicho and a model for "Koakuma Ageha." This brand was especially popular among hostesses.
The bicolor items, such as "Dark Pink(Shocking Pink) × Purple" and "Dark Pink(Shocking Pink) × Orange," were striking because of their unique design that wasn't seen in other brands.
These pieces automatically added a splash of glamour to the wearer, making them irresistible for the flashy-loving Agejo gal.
The popular coordination was to keep the overall look simple and highlight the bicolor items.
Following the bicolor items, products with the "chandelier motif" became the next big hit.
Among them, the "cap" stood out and was an exceptional hit item that sold out immediately upon every restock.
Though caps generally give a casual vibe, Rady's cap adorned with a bijou chandelier motif had an unparalleled shimmering appearance, perfectly complementing elegant adult styles.
Outfit it with simple, polished casual styles, like a white T-shirt paired with denim, was particularly popular.
These original floral patterns had always been a hit each time they have been introduced.
A variety of items, from everyday wear to fashion accessories, swimwear, blankets, and curtains, were released and well-received by many gal.
Even now, these items are popular and frequently sold on online flea market sites.
Especially popular was the "setup" of hoodies and short pants.
These set-ups, ideal for beach outings or casual shopping trips, were not only worn casually but were also sported as city fashion in stylish areas like Omote-sando.
Furthermore, the brand's original floral bikinis were so sought after they would sell out online instantly, leading to a substantial amount of reselling at high prices.
Rady was a brand that hardly restocked items once they were sold out.
This rarity—knowing that once an item was gone, it might never be available officially again—added to its appeal.
The exhilarating sense of achievement from securing a coveted item amidst the fierce online competition! I remember repeatedly refreshing the page, determined to snag what I wanted.
Tweed items, present since the inception of the brand, remain iconic pieces representing EmiriaWiz.
In the early days, set-ups with bijou in colors like pink and purple and A-line dresses were popular, many girls paired them with simple high-heeled pumps.
Recently, dresses made from the high-quality tweed of the French fabric manufacturer "Maria Kent," priced around 70,000 yen each, are also in vogue.
These original floral patterns had always been a hit each time they have been introduced.
Many items, from dresses to set-ups and pants, were released.
Among them, dresses stood out in popularity.
Mini dresses were perfect for city outfits, while maxi dresses were suitable for resort wear.
Many Agejo gal paired these dresses with EmiriaWiz's luxurious bags and pumps that made one's legs look stunning, often finishing their look with an all-EmiriaWiz ensemble.
Items in the dark pink shade, known as Cherry Pink, have been released in abundance since the brand's inception.
While this color was used in the perennially popular dresses and tweed set-ups, the item that left a deep impression on the writer was the trench coat.
Back then, a cherry pink trench coat was quite unprecedented, making it highly impactful.
The unique shade meant that these trench coats often sold out shortly after their release, as I remember.
EmiriaWiz is not only popular for its clothing but also for its fashion accessories like bags and pumps.
Given the abundance of cherry pink items, there were Agejo gal who would deck themselves out in head-to-toe cherry pink outfit.
Both Rady and EmiriaWiz continue to be renowned brands, boasting significant popularity among the Agejo gal and cabaret club ladies even today.
