"S Cawaii!" was launched in September 2000 as a sister magazine to the gal magazine "Cawaii!".
Affectionately called "EsuKawa," it has continued to be a beloved fashion magazine.
Initially, the magazine focused on the "Older sister gal" styles, featuring trendy fashion coordinates, hairstyles, and makeup.
This time, we will introduce the popular models from the past who have been active in S Cawaii!
Angelica Michibata
Angelica Michibata, the youngest of the three Michibata sisters, began her exclusive modeling career with S Cawaii! in 2005.
Known for her striking presence, she also walked in shows like Kobe Collection and Tokyo Girls Collection.
She was a major figure in the mature gyaru scene of the magazine, often styling elegant dresses and tight skirts.
In 2011, she became a semi-regular on NTV’s “Hirunandesu” on Mondays, expanding her media presence.
Currently, she juggles a career as a model, raising two children, running an online salon, and running a YouTube channel.
Kana Hoshino
Born February 28, 1984.
Kana Hoshino, younger sister of model Chie Hoshino (who modeled for Cawaii! and Popteen), was scouted in Shibuya and entered the industry in 2001.
She became a charismatic model for magazines like Popteen, S Cawaii!, and PopSister.
She was in charge of the girly style in S Cawaii! and was known for her feminine style, often wearing floral tops, chiffon blouses, and fur hats.
In July 2017, she got married and had her first son in July 2018.
Though she hasn’t officially retired from the industry, she’s currently focused on raising her child.
Aki Matsumoto
Born May 22, 1986.
Aki Matsumoto began her journey as an S-model in 2008.
Known for her cool style, she became highly popular in S Cawaii!, often donning edgy looks like leopard print tops paired with sunglasses.
She graduated from the magazine with its January 2014 issue (released in December 2013) and later appeared in other publications like "mini" and "Bijin Hyakka."
In 2014, she announced her marriage to a non-celebrity man and, in July 2019, welcomed her first child, a daughter.
She now maintains a more natural style and runs a YouTube channel called "Chaso Meshi," where she shares cooking videos.
Natsuko Togo
エスカワイイ8月号表紙公開です!coverガール総選挙で選ばれたのはこの3人! 7/7発売です!!! pic.twitter.com/Fu4a1pgacj
— S Cawaii!編集部 (@mag_scawaii) July 1, 2014
Born March 19, 1987.
Natsuko Togo is known as a "fashion leader."
Originally, she worked as a signboard model for "Cawaii", a sister magazine of S Cawaii!.
After joining S Cawaii!, she played an active role as an adult gal and often wore monochrome and simple fashion.
Her signature look of swept-up bangs and loose waves made her a standout, earning her a spot on Hirunandesu!’s outfit battles.
She graduated in February 2017 and launched her brand "PAURlora" that same year, designing fashion and lifestyle items.
She announced her marriage on October 25, 2017, welcomed her first child in April 2018, and her second in March 2021.
Other models who also helped boost Scawaii’s popularity during the same period included:
- Ayumi Uehara
- Maimi Okuwa
- Sachiko Sato (Satosachi)
- Naoko Kakuta
- Maria Matsudera
- Mai Suzuri
- Risa Yamazaki
- Sophia Greenwood
- Megumi Ikeda (Ikemegu)
- Toshimi Sugawara
- Arime
- Seira Yoshida
- Eri Taira
- Mikuriya Kaori
- Naho Inoue
- Yu Fukunaga