I also had both, influenced by Tsu-chan! I used to always mimic Tsu-chan, wanting to be just like her.
History
The birth of a new charisma!? Charismatic gal models "Tsubasa Masuwaka" and "Sakurina" make their appearance!
Until then, the charismas for the gals were celebrities like "Namie Amuro" a.k.a. "Amuro-chan" and "Ayumi Hamasaki" a.k.a. "Ayu".
However, around 2006, the charisma of the gals shifted from celebrities to reader models (magazine reader models), becoming figures who were more familiar existence.
Among them, "Tsubasa Masuwaka" a.k.a. "Tsu-chan" and "Rina Sakurai" a.k.a. "Sakurina" were extremely popular and were celebrated as charismatic gal models.
The charisma of gals, "Tsubasa Masuwaka"
"Tsubasa's Blog" (published in October 2007).
Publisher: Haruki Kadokawa Office.
When it comes to charismatic gal models, the first name that should be mentioned is "Tsubasa Masuwaka" (commonly known as "Tsu-chan")!
Tsu-chan, who has a lovely doll-like face and stylishly wears various fashion genres (dolly, princess, casual, Shibuhara MIX, etc.), has become the "Oshare-Banchou" and has become the object of admiration from many gals.
She was active as a representative model for the gal magazine "Popteen."
At that time, the image of a model was often associated with being tall, but her height was on the shorter side, at 150cm.
Despite her short stature, she had a presence that was in no way inferior to other models! She showcased many fashionable ways of dressing for those who are size S in the magazine, becoming a familiar existence and inspiring figure for the readers and climbing to the top of the gal world.
Many gals are copying Tsubasa's fashion!
At the time, Popteen, where she served as a reader model, had many pages dedicated to the reader models' personal fashion, and almost every month featured a special on Tsu-chan's own outfits.
The 109 brand is relatively expensive, but Tsu-chan's personal clothing corner often featured styles that mix 109 brand items with affordable items.
This inclusion of budget-friendly outfits made it accessible for middle and high school girls who couldn't spend much on clothes, leading to many gals taking inspiration from Tsu-chan's fashion!
Tsubasa-Ure
At that time, items worn by Tsu-chan often sold out quickly, a phenomenon that came to be known as the "Tsubasa-Ure."
JSG()'s cat ear hoodies and RODEO CROWNS()' knit caps are prime examples.
A gal in the style of Tsu-chan wearing JSG's cat ear hoodie (left) and RODEO CROWNS' knit cap (right).
Despite the fact that 109 Brand is not an affordable brand, the clothes that were introduced as part of her private clothes sold out and disappeared from stores the day after they were published.
.JSG・・・JSG is a 109 brand() known for its vivid colors and flamboyant, unique designs combining star, leopard, and check patterns.
.RODEO CROWNS・・・RODEO CROWNS was a casual 109 brand, popular for its menswear-inspired designs.Especially at that time, "denim" and "knit caps" were extremely popular, captivating many gals.
.109 Brands・・・Brands that have shops inside Shibuya 109.
"Sakurina", the Master of Mori-makeup
"Koakuma Ageha" September 2013 issue (released on 2013/8/1).
Publisher: Inforest, Cover Model: Rina Sakurai.
Rina Sakurai, known as "Sakurina," who was a representative model for the Agejou-style gal magazine "Koakuma Ageha" since its inception in 2006, was a charismatic gal model admired by many for her expertise in Mori-makeup.
In an era without modern camera apps that can enhance a bare face, gals were constantly exploring how to look their best with a mobile phone normal camera. Sakrina's makeup technique, which is known for making her look very cute, has become a hot topic.
The point to Sakurina Makeup is the Eyes!
"Koakuma Ageha" November 2009 issue (released on 2009/10/1)
Publisher: Inforest, Cover Model: Rina Sakurai
The point to the popular Sakurina makeup, known for enhancing selfies, lies in the eye makeup.
Long false eyelashes and thick eyeliner encircling the eyes are crucial for creating the appearance of bigger eyes!
While heavy eye makeup tends to smudge over time, using Sakurina's favorite cosmetics can surprisingly prevent smudging, allowing you to maintain the Mori-Gao look all day. As a result, these products were selling like crazy.
Back then, without apps to enhance selfies, everyone was constantly taking photos under bright lights! White lights, rather than orange-ish ones, made the skin look cleaner and the photos turned out super glam!
It was an era when representatives of gals became more familiar with their appearance.
Tsu-chan's influence on the economy was so great that you might even hear the phrase "Tsubasa-Ure."
Additionally, Sakurina's makeup style was widely emulated by many gals, leading to an abundance of them in the streets of Shibuya with her signature heavy eye makeup, using bold eyeliner to create dramatically large eyes.
