Inspired by Japan's former singer Namie Amuro (Amuro-chan), the "Amler" fashion was a major trend in the 1990s.
Amuro-chan's coordination was copied by many Amlers. This time, we will introduce some representative coordinates.
Four popular Amler-style fashions
Checkered miniskirt and platform boots
The first look that comes to mind when you hear "Amler" is probably the combination of a Burberry checkered skirt, a black turtleneck, and platform boots.
This style worn at a certain press conference is a representative of Amler that many girls imitated.
In the Reiwa era, this style has regained attention as "Heisei Retro" and "Revival Fashion."
Collared sleeveless top and miniskirt for a bare midriff
During the time when miniskirts and collared tops were popular, many different designs were available.
Many Amlers wore the slightly sexy and sporty style of a bare midriff with a super-short skirt.
All-white jacket and shorts
Matching the colors of the top and bottom, the "all-white coordinate" and "all-black coordinate" were also popular styles.
Amuro-chan often wore a jacket and shorts to accentuate her healthy, beautiful legs, so many Amlers copied this style.
Pantsuit style
When Amuro-chan appeared on TV, she often wore a "pants suit."
This style, which consisted of a cool, yet sexy, black or striped patterned pantsuit, became hugely popular in the fall and winter of 1997.
Many gals shifting from the "gal" style to a more mature "older sister" style embraced the pantsuit look.
Aside from black and striped patterns, some wore pantsuits with flashy gal-like patterns, such as red and animal prints.
In the 1990s, it was common for gals to wear pantsuits for university entrance ceremonies, influenced by Amuro-chan.
Trendy items that many Amlers owned!
Platform boots
During the Amler era, platform shoes were all the rage!
Knee-length platform boots were an essential item for Amler, and everyone wore them.
Wearing platform boots with heels around 15cm high made one's style look better, and they were very popular!
Miniskirts
Miniskirts were also a staple item for Amler.
While Amlers are famously associated with "checkered miniskirts," solid colors such as black, brown, beige, and denim were also popular for their versatility.
Tattoo accessories
It wasn't just clothing that became a massive hit due to Amuro-chan wearing it.
Tattoo accessories (chokers and necklaces) made of elastic string also became very popular after Amuro-chan wore them in her music videos.
Chokers were said to be less popular for those with thicker necks, so bracelet-style tattoo accessories were more popular.
These accessories could be purchased cheaply in Harajuku, and many girls wore them.
The beginning of the "gal" culture is "Amler"
The influence of Namie Amuro, the charismatic figure of the first gals, was tremendous.
In that era, many girls emulated not only her fashion but also her hairstyles and makeup, consciously following Amuro-chan's style.
