What is Reiwa-era Shirogyaru makeup?
- Base makeup features a transparent, glossy look.
- Highlighting the T-zone to add dimension to the face.
- Shading the face line to achieve a smaller face appearance.
- Cheeks are done with soft pink to create a healthy, blushing effect.
- Eyebrows are parallel and somewhat thick.
- For eye makeup, make the tear bags plump to create droopy eyes.
- Color contacts are typically in brown tones for a "churun" (dewy-eyed) look.
- Lips are glossy with a deep pink color.
Base makeup
The key point of base makeup for Reiwa-era shiro gal is “transparent, glossy skin.”
The process involves a makeup base with pearls or glitter + a glossy foundation + powder to complete the look.
Popular foundations are liquid type or cushion foundations.
Beautiful skin enhances the overall makeup effect, making it crucial in the makeup process.
Highlight
Without highlighter, the face can appear flat, so it's an essential step for gal.
Highlight is applied along the T-zone from the forehead to the nose to add dimension.
Additionally, some girls apply highlight around the eye corners (C-curve), under the eyes, the peaks above the upper lips, and the tip of the chin to enhance facial features.
Popular highlighters include M·A·C's Mineralize Skinfinish Lightscapade, and Canmake's Pearl Glow Highlight 01.
Shading
Shading is great for hiding complexions like wide cheeks or round faces.
By applying shading along the face line, it helps make the face appear smaller.
A little shading beside the nose can also make the nose appear higher.
Cheeks makeup
Among Reiwa-era shiro gal, pink-themed makeup is trendy.
Therefore, the choice for cheeks is exclusively pink, applied softly from beneath the eyes outward in a parallel direction.
A slight intensification in the middle of the cheeks can add to the gal look.
Eyebrows makeup
The trend is for parallel, somewhat thick eyebrows.
Shaped with powder or pencil, and finalized with eyebrow mascara.
Softly blurring the edges gives a fluffy appearance.
Popular products include KATE's Designing Eyebrow 3D and Kiss Me's Coloring Eyebrow.
Eye makeup
For a sweet look, creating droopy eyes is key.
Emphasize the droopy effect with eyeliner on the upper line only; use eyeshadow for the lower line.
Don't forget to inflate the tear bags under your eyes to enhance the effect.
Detailed steps are discussed in the latter half of the article.
Color contacts
Brown-colored contacts are popular for achieving a 'churun' (dewy-eyed) look.
Popular designs include thick borders or semi-transparent styles, with diameters between 14.5mm and 14.8mm.
Popular color contact brands
- secret candymagic
- MiClair
Lips makeup
Pink items are popular, so lips are done in various shades of pink, especially deep or vivid pink.
Applying gloss over lipstick achieves a glossy finish.
Dior lip products are trendy among Reiwa gal.
Although it is expensive, it is an item that is often given as a gift.
Reiwa shiro gal eye makeup steps
Applying eyeshadow
Popular shades are beige and orange-toned browns.
It’s better to choose warm-toned browns as dark browns can look too harsh.
Popular eyeshadows include:
- KATE Brown Shade Eyes
- 3CE Multi Eye Color Palette
- CLIO Pro Eye Palette
- rom&nd Eyeshadow Palette
- Etude House Play Color Eyes
From the eyeshadow palette, select a light, a medium, and a dark shade to create a gradient by layering from the lightest across the entire eyelid, to the eye socket, and then along the crease.
Make tear bags
Tear bag make-up has become a hot topic among many women, not just gals, because tear bags can give your face a sweet and lovely look.
The method is simple!
Use eyeshadow in beige or light pink (with pearls or glitter) to highlight and plump up the under-eye area.
Then, draw a thin and light line with an eyebrow pencil or a light brown eyeliner (double line type) to create a shadow, completing the look.
Avoid making the highlight stark white or the shadow line too dark, as it can look unnatural.
Using skin tone and light brown will create a natural tear bag.
Drawing the eyeline
Black is the go-to color for eyeliner!
Since the goal is to create a droopy eye look, waterproof and smudge-proof liquid eyeliner is preferred.
Popular choices include:
- CAROME Liquid Eyeliner
- KATE Super Sharp Liner
- Love Liner Liquid Eyeliner
Draw a thin line from the inner corner to the outer corner of the upper eyelid.
Extend the line by 12-13mm beyond the outer corner, slightly downwards, to enhance the droopy eye effect.
The lower line is typically drawn with eyeshadow, not eyeliner.
Apply a dark brown eyeshadow generously from the outer corner down below the pupil.
Applying false eyelashes
Although eyelash extensions have become more mainstream recently, gal are still fond of false eyelashes.
Popular styles include:
- Diamond Lash Celebrity eye
- Diamond Lash Secret eye
- Dolly Wink No.1
- Dolly Wink No.2
These lashes are neither too thick nor too thin but are fluffy and popular.
The band of the false lashes should be transparent and soft for a more natural and beautiful look.
Attach the false lashes starting slightly away from the inner corner and following the shape of the eye.
Extend beyond the outer corner following the line drawn in step 2-3.
Before the adhesive dries, adjust the shape by gently pulling down at the outer corner and lifting near the pupil. This completes the upper false lashes.
The lower lashes are typically finished with just mascara.
Applying mascara
After attaching false lashes, apply mascara to blend the natural lashes with the false ones (though some opt out of this step).
Finally, apply mascara to the lower lashes to finish.
As previously mentioned in the article on the definition of Reiwa gal, the contemporary gal style is "sophisticated amagyaru" with a focus on looking naturally glamorous.
Shiro gal makeup is often perceived as heavily applied, Reiwa Shirogyaru makeup is overall more natural, incorporating just a few gal elements (like large color contacts or false lashes) for a breezy, sweet look.
